Education Technology Partnership

A leading niche healthcare education technology company was entering a much larger and more competitive market. The launch point was a major partnership with the New England Journal of Medicine’s parent company.

The hitch was that NEJM’s team did not see this as a partnership worth promoting beyond a single press release. But it was a huge opportunity for the client, so we were brought in to assist.

Throughout the campaign, we worked directly with the Vice President of Marketing and her marketing and product teams. The earned results included:

• Placements in several target verticals.
• An article link at a prominent news aggregator, which became part of an investor presentation the same day.

The digital results included:

• Website visits more than tripled the week after the launch compared to the prior week.
• Direct click-throughs from third-party websites went up nearly 500%, and social media-driven website traffic went up by 2,500%.
• One third of the client’s monthly X/Twitter engagements took place on launch day and the next day.
• LinkedIn impressions tripled compared to the month’s norm.

While we cannot claim full credit for the social media traction, the client’s VP of Marketing said that her company’s parent organization credited our work as playing a significant role in the marketing success.