VIDEO: Showing prospects that PR is more than spin

Most people think that PR is just spin. This often includes prospects who genuinely believe that what they offer improves the human condition – no spin needed.

In this video, Proven Media Solutions founder Dustin Siggins advises PR professionals against trying to convince prospects that PR is just spin (especially dishonest spin). Instead, we should identify with a prospect’s concerns, understand their brand challenges, and show how we will help solve their specific challenges.

They’ll reach the right conclusion on their own.