WATCH: Dustin Siggins on 8 Words to Get in the Press

In a recent presentation to government contractor marketing leaders, Dustin Siggins explained how to make a great subject line that will break through the media noise and put people in the press.

Dustin showed:

• How overloaded journalists are, with hundreds of e-mails a day.
• The importance of a subject line.
• Why eight words is all you get.
• Why the 3 Ts – the right topic at the right time from someone with the right title – is more important than relationships.
• Different types of subject lines for various media pitches.

Watch Dustin’s full presentation at the video below and read the four-slide PowerPoint here.