The C-3PO effect: Why AI always needs the human touch

Stop us if you’ve this one: AI is going to replace human beings.

For some, that’s an exciting future of better outcomes for a lower price. For others, it’s a terrifyingly jobless future – just look at the Hollywood strike last year.

We have a different perspective: AI will always need the human touch, for the same reason that C-3PO knows six million forms of communication but STILL can’t communicate with Han Solo. As our recent CEO Magazine essay argued, without that touch:

• Content will look the same.
• Images will include black Nazis and female popes.
• And elephants WILL appear in the room.

Is AI the future of business, especially content creation? Yes. But so are humans.