Making your message matter in politics

Navigating the world of public affairs means bringing outside interests into the complex world of politics. And ensuring that those interests reach the right people – whether you’re trying to influence local officials, state agencies, or the White House – is a challenge that can take months to even begin to see results. 

We helped the Pet Industry Joint Advisory Council (now known as the Pet Advocacy Network), the pet industry’s national trade association, overcome special interest pressure at the national, state, and local levels to make its voice heard. We improved PIJAC’s media coverage and placements by 600 percent in a single year and, in the first quarter of the following year, by a further 50 percent.

This success included:

• Op-eds in national outlets such as The Hill, USA TODAY, and The Washington Post and state outlets such as The Sacramento Bee and New Jersey Star-Ledger.
• Interviews with regional television stations in New Jersey, New York, and elsewhere, as well as with NPR stations in states including Maryland and California. 
• Statements published in The New York Times, The Chicago Tribune, The Boston Globe, and other national and regional outlets. 
• Expanded industry relationships f to include the four national trade publications as well as pet bloggers and niche outlets (such as those focused on reptiles and aquatics).
• Influencer outreach resulted in co-authored op-eds with diverse leading members of the industry.