Domino’s goes viral $3 at a time
Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank… Read More »
Tag Archives: PR
From content to culture: Proven Media Solutions in the news
“Nothing is turnkey.” That was the thesis of Proven Media Solutions Director of Accounts Robert Kuykendall’s recent essay on entering a new management role. From rising through the ranks to… Read More »
Breaking Through The Noise – Thought Leadership in The Era of AI
Everyone knows that the media world has changed. Grandpa’s local paper is probably gone, and three TV stations have become 300 (at least). And on the other extreme, people under… Read More »
Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up
Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. The city known… Read More »
4 ways for small brands to win big PR
A version of this piece was originally published by Dustin Siggins at PR Daily. While it focuses on small colleges and universities, its principles are universal. Small brands often have… Read More »
WATCH: Dustin Siggins on how great company culture builds credibility and accelerates growth
Watch Proven Media Solutions founder Dustin Siggins, corporate culture coach Mali Phonpadith, and values alignment speaker James Schlosser – along with C12 chair Jim Morgan as moderator – explain how… Read More »
Case study: What to do when the news cycle goes south
Imagine spending months preparing for a major media campaign. Dozens or hundreds of hours, a lot of money, and other resources have been sunk into getting exposure for your message.… Read More »
Wrap your boring data in a storytelling sandwich
Human beings love stories. Given the choice of important numbers or someone’s personal journey, most of us take the latter every time. But numbers and data are also the heart… Read More »
How to communicate “bad” news the right way
California’s largest homeowner insurance provider is saying goodbye, citing wildfires, skyrocketing construction costs, and other issues protecting itself from financial losses in the state. State Farm’s decision to no longer… Read More »
Which do you prefer – death or public speaking?
Imagine your business is opening a new office, launching a new product, or celebrating a new acquisition. You’ve invited investors, colleagues, and community leaders to the ribbon-cutting ceremony. Cameras are… Read More »