How to reshape your content team in the era of AI
When ChatGPT burst onto the scene in November 2022, one message dominated them all: AI is here to stay, and if you don’t get on board fast, you are already… Read More »
Tag Archives: Pinkston
What are the media metrics that matter to you?
We’ve put a lot of clients in the press over the last few years. They’ve sought diverse metrics of success. Some simply want more press; some are targeting specific types of press. Still… Read More »
Opinion writing just got harder & smarter
For more than a century, newspaper opinion sections have influenced lawmakers, community leaders, and the general public. Op-ed writing has been the heart of hundreds of legacy writers’ careers, such… Read More »
