5 top tools to get in the press
No industry relies on just one tool. From the military and mechanics to salespeople and financial advisors, circumstances and client needs dictate which tools and procedures are appropriate for the… Read More »
Tag Archives: op-ed
Operational definitions: What are op-eds and articles?
Did you ever violate the UCMJ while conducting an AAR about OpSec? The military is famous for its bewildering acronyms. Indecipherable to outsiders, they create enormous time efficiencies during briefings,… Read More »
Don’t waste money on earned media impressions
Fifty years ago, there was no way to measure how many people read your press release, op-ed, or article quote. PR and media practitioners therefore developed a metric called impressions,… Read More »