Going niche to drive widespread brand credibility
One of the advantages of being in a niche industry is that you don’t need CNBC or The New York Times to reach critical target audiences. But that doesn’t mean… Read More »
One of the advantages of being in a niche industry is that you don’t need CNBC or The New York Times to reach critical target audiences. But that doesn’t mean… Read More »
Jeramiah Solven knows exactly what he’s doing and for whom he’s doing it. A former Army Ranger who led raids in Afghanistan, he now leads corporate executives, law enforcement and… Read More »
Getting in the press has never been easier. You can literally create your own website tomorrow, write or talk about what’s going on in the world, and declare yourself part… Read More »
The last time you were at a restaurant, how long did you have to look at the menu to understand your options? How confident were you that the longer the… Read More »
Each year, people and organizations are presented with opportunities to get in the press. Not all of them are good ones; in those circumstances, silence is your best option. There… Read More »
Townsend Wentz is a chef and the owner of five restaurants. He launched his business with $1.5 million which came from equity in his house, his daughter’s college fund, and… Read More »
Obsidian Business Planning Solutions is the small business owner’s answer to, “How do I prepare to sell my company?” Unlike most firms involved with the mergers, acquisitions, and sales of… Read More »
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
In October 2020, the Robinhood trading app was seven years old. It had 13 million users and was valued north of eight billion dollars. The sky was the limit –… Read More »
Eleven months ago, Education Management Solutions (EMS) faced the same unprecedented challenge as millions of small businesses across the country: pandemic-induced, government-mandated shutdown. Pennsylvania Governor Tom Wolf had just issued… Read More »