Double Down on Branding in a Recession
Note: A version of this piece was originally published at Sales & Marketing Magazine in 2022. We are republishing it because of concerns we’ve heard about the economy tightening. As America… Read More »
Tag Archives: Branding
4 ways for small brands to win big PR
A version of this piece was originally published by Dustin Siggins at PR Daily. While it focuses on small colleges and universities, its principles are universal. Small brands often have… Read More »
WATCH: Proven Media Solutions’ Dustin Siggins on surviving shark attacks
We care a lot about shark attacks. These are the major threats to your business’ reputation. Our founder Dustin Siggins recently told PR Podcast host Jody Fisher how to prepare… Read More »
The Internet is business’ superpower. Are you using it wisely?
Unless you live under a rock, you’ve probably heard of the Malala Fund. It was founded shortly after teenager Malala Yousafzai was shot by the Taliban for seeking an education.… Read More »
5 reasons to increase your marketing & branding budget in a recession
You wouldn’t shut off utilities to save money; why stop bringing in money? As America heads into a recession, stories abound about companies cutting budgets and operations. Historically, many businesses will… Read More »
How to get press which improves leads and drives sales
Jeramiah Solven knows exactly what he’s doing and for whom he’s doing it. A former Army Ranger who led raids in Afghanistan, he now leads corporate executives, law enforcement and… Read More »
3 steps to uncover your brand’s hidden value
Dr. Kingsley Kabari is the man with the business plan. In 2014, he opened a chiropractic and niche muscle activation company. Two years ago, he moved operations to a larger… Read More »
Be ready for the new pitfalls of business branding
Running a business in 2021 is risky. In addition to the effects of the pandemic and government lockdowns, you have the new, unforgiving pitfalls of branding. Those pitfalls include: The… Read More »
Branding is trust protection for your company
Last month, Salesman Podcast host Will Barron shared a common story – a critic attacked him on LinkedIn. Thankfully, he had “trust protection” from years of hosting a quality podcast… Read More »
Don’t confuse spam for customer branding
As states slowly reopen, companies are adjusting to a new new-normal. In our recent op-ed in InsideNova, we advised Northern Virginia small businesses on how to create valuable customer communications… Read More »
