China’s rise is bad news for the rest of the world; but here’s what its success can teach about becoming a bullet-proof market leader.

1. Become indispensable. China has been on the United Nations’ Security Council since its founding, making itself politically indispensable. It is the center of production and processing for many industries, making itself indispensable to companies and consumers seeking cheaper goods. And its billion citizens make it an indispensable partner to companies looking for new markets, such as Hollywood and the National Basketball Association.
2. Patiently execute your long-term plan. China didn’t become an economic powerhouse overnight. Its NBA relationship, for example, began in the 1980s and accelerated after 200 million Chinese watched China native Yao Ming’s first game with the Houston Rockets in 2002. NBA China was created in 2008, and now the NBA has a $5 billion arrangement with the Chinese government.Likewise, a 2018 analysis by a former economist for The Federal Reserve of St. Louis explained that China’s production capabilities were virtually non-existent in the late 1970s, compared to industrial powers like Great Britain and the U.S. Now, China “produces nearly 50 percent of the world’s major industrial goods.” Its production capabilities “started to take off” around 1980, and passed the U.S. in 2010 – 30 years later. 
3. Let other people do some of the talking for you. Lebron James surely did China’s bidding when he lambasted former Houston Rockets General Manager Daryl Morey for opposing China’s crackdown on freedoms in Hong Kong. China ended up censoring NBA games despite Morey’s apology, costing the league hundreds of millions of dollars.

China spent decades becoming a leader in the community of nations, using the same fundamentals which have made Tesla, Apple, and Walmart household names. And just like these market leaders, it now controls the narrative surroundings its failures, successes, and future. The Olympics are surely not its last PR coup on its rise to the top.

China clearly isn’t scared of anyone. In fact, China may be the most powerful nation in the world. America’s military may be more advanced, and our economy larger, but China has intimidated the world’s top nations, corporations, and NGOs into letting it have its way. Hosting the Olympics was simply the public-relations affirmation of China’s decades spent amassing influence and power. Beijing rose patiently, first in politics and economics, then with improved technology and military capabilities.

If this sounds like a propaganda coup, that’s because it is. The Chinese Communist Party has its critics, but they know their limits. House Speaker Nancy Pelosi (D-CA) recently condemned the nation’s human rights atrocities, but she also urged U.S. athletes to be silent about human rights so that they wouldn’t go missing or end up dead. That’s a victory for China. It is so brutal that U.S. representatives are not safe speaking up about human rights.

China’s most significant PR victory is probably in the economic realm, where it has created enormous leverage through its massive buying power. Hollywood and the NBA claim to stand for human rights in the U.S., but they kowtow to China because they don’t want to risk billions in revenue. The same is true for Apple and Google, which previously stood against snooping and for privacy rights, except when China demanded they change their practices. And both Airbus and Boeing are providing planes to the Chinese government and to Chinese companies, despite providing military services and products to the U.S. and other Western nations.

Like any bully, China doesn’t always have to go public to get its way. Sometimes it does, such as when it ordered Delta Airlines to stop acknowledging Tibet and Taiwan as separate nations – an order Delta was only too happy to accommodate. Other times, it gives a nudge from behind the scenes, letting alleged “tough guy” John Cena abase himself in Mandarin for saying Taiwan was a separate nation.

The world often treats Chinese propaganda, theft, and economic warfare quite different from how it reacts to actions by other nations. And who can blame them? Criticism against Israel, Syria, or the U.S. won’t result in overwhelming economic, military, digital, and propaganda warfare. All Australia did was demand an inquiry into China’s involvement in the pandemic, and it has been forced to withstand major economic boycotts. Lithuania chose to respect Taiwan as a separate nation, leading China to threaten economic sanctions against the tiny nation.

A rational person would think that the pandemic would have been enough cause for countries to deny communists the propaganda victory of hosting the Olympics. The USSR’s invasion of Afghanistan led 65 nations to boycott the 1980 Olympics; but this year, just a few nations declined to send official representatives despite genocide and millions of pandemic-related deaths. Then again, when you’ve allowed China to dictate world policy on the UN Security Council and lie to the World Health Organization about the pandemic, such weakness isn’t all that surprising.

When you’re the biggest player in an industry, you can often ignore your critics. Journalists, activists, and human rights leaders have long condemned China on everything from forced abortion and religious discrimination to espionage and intellectual property theft, but China simply plows forward. Like any successful organization, it has spent the time to build an infrastructure which can overwhelm the competition, withstand opposition, and win the messaging war. The Olympics was a PR coup for one of the world’s most heinous, and powerful, regimes – but if spreading a deadly pandemic couldn’t bring the world’s corporations and nations to unite against China, the Chinese Communist Party’s climb to the top isn’t over.

This piece was originally published at Real Clear World by Dustin Siggins.