Do you know what you’re posting on social media? On Episode 4 of the podcast You Need To Stop Doing That, host and MatchPace CEO Elizabeth Knox recently interviewed Proven Media Solutions CEO Dustin Siggins on how business owners can use their social media more effectively.
There were four major takeaways from the episode:
- Social media’s is often perceived as a “must have” for many small businesses. However, it may not be the right tool for your company. Consider your target market before investing in it.
- Not all social media posts and profiles are created equal. Knowing best practices and your target market will lead to better strategy.
- Posting third-party material is common; posting your own company’s collateral is better. This drives traffic to your site, builds greater credibility, and drives greater interest in what you and your company do.
- Successful organizations use branding to become fireproof before the fire. The Internet is forever, and the whole world can see it — will you let someone use that fact to hurt you, or will you use it to your advantage?